Tanimura & Antle Artisan® Brand Unveils Fresh Packaging Look at the IFPA Global Produce Show

Tanimura & Antle Artisan® Brand Unveils Fresh Packaging Look at the IFPA Global Produce Show

Tanimura & Antle Artisan® Brand Unveils Fresh Packaging Look at the IFPA Global Produce Show

Salinas, CA - October 24, 2024, - Tanimura & Antle is excited to announce a vibrant new look for its Tanimura & Antle Artisan® brand of premium fresh produce. The refreshed packaging, inspired by valuable customer feedback, boasts bold colors and updated designs to make it easier for consumers to quickly identify Artisan products on store shelves.

The new packaging was officially debuted at the IFPA Global Produce Show, where it gained enthusiastic responses from industry professionals, buyers, and attendees. While the look has changed, the Tanimura & Antle Artisan® brand’s renowned flavors, textures, and quality remain exactly the same.

“For 15 years, the Tanimura & Antle Artisan® line has been a symbol of innovation and superior quality, bringing products like Artisan Lettuce and Artisan Romaine to the forefront of the fresh produce industry. Listening to our customers and adapting to meet their needs has always been our priority, and this packaging refresh reflects our continued commitment to innovation in both product and presentation,” said Brian Antle, Executive Vice President of Sales.

The Tanimura & Antle Artisan® brand is known for its pioneering approach, offering smaller, specialized varieties of premium fresh produce that deliver a perfect balance of flavor, texture, and sustainability. From the unique mini lettuce heads of Artisan Lettuce to the delicate bite of Artisan Sweet Broccoli, Tanimura & Antle’s products are consistently developed with the customer and consumer in mind. The updated packaging enhances the shelf appeal of these products while maintaining the same high standards buyers and consumers have come to expect.

“As an employee-owned farming operation, we are proud to uphold our commitment to quality and sustainability,” said Ashley Kaslin, Director of Marketing. “The updated packaging is a direct reflection of our focus on continuous improvement, ensuring that consumers not only experience the premium flavors of our products but can easily recognize them on the shelf. It’s a win for both our retail customers and their shoppers.”

Beyond product development, Tanimura & Antle continues to lead the way in sustainable farming practices. By growing smaller, specialized varieties in its Tanimura & Antle Artisan® family, the company uses less water and fewer inputs while maintaining the high-quality standards the brand is known for. This packaging refresh is part of a larger strategy to stay at the forefront of the produce industry, catering to evolving consumer demands while maintaining the company’s core values.

The updated Artisan packaging will begin rolling out in stores nationwide this week, and Tanimura & Antle looks forward to growing alongside its valued partners, offering consumers fresh, sustainable, and delicious produce for years to come.

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Celebrating 15 Years of Excellence with Tanimura & Antle’s Artisan® Lettuce

Celebrating 15 Years of Excellence with Tanimura & Antle’s Artisan® Lettuce

Celebrating 15 Years of Excellence with Tanimura & Antle’s Artisan® Lettuce

Salinas, CA - September 11, 2024, - Tanimura & Antle proudly marks the 15th anniversary of its revolutionary Tanimura & Antle Artisan® Lettuce, a product that has redefined the lettuce category with its exceptional taste, texture, and proprietary packaging attributes. As the first to market this innovative product, Tanimura & Antle continues to lead the way in premium fresh produce, setting the industry standard for quality, product innovation and consumer satisfaction.

“From the very beginning, our mission has been to bring the best of what agriculture has to offer to our valued customers. Our Tanimura & Antle Artisan® Lettuce is a shining example of our commitment to innovation, delivering a product that is not only superior in flavor and texture but also in the advantages it offers in sustainability,” said Scott Grabau, President & CEO of Tanimura & Antle.

The journey of Tanimura & Antle’s Artisan Lettuce began 15 years ago, sparked by curiosity in a new lettuce seed available in European markets but not yet introduced in the United States. The company decided to pioneer the concept of mini lettuce heads that would deliver the perfect balance of flavor and crunch. After years of development and trials to master the art of growing these new seed varieties – along with successfully growing red and green varieties side by side – Tanimura & Antle Artisan® Lettuce was born. Tanimura & Antle has remained at the forefront of the industry, consistently delivering products that meet and exceed customer and consumer expectations.

Over the past 15 years, the product has not only expanded its presence in the market but also undergone significant enhancements to meet the evolving tastes and preferences of consumers. From its initial introduction, in 2009 to its widespread availability today, the company has sold millions of cases of Tanimura & Antle Artisan® Lettuce, each box a testament to the product’s enduring popularity and the company’s unwavering dedication to quality.

The impact of this specialty product on grocery shopping experiences has been profound. Consumers consistently praise Tanimura & Antle Artisan® Lettuce for its fresh taste, crisp texture, and versatility in a variety of dishes. Retailers and foodservice customers alike have recognized the value the petite lettuce varieties bring to their offerings, with many sharing success stories of how it has become a staple in their produce sections and on their menus. One customer shared, “Amazing tasty, colorful salads with this lettuce! This lettuce pack is so handy and tasty and value priced! Gourmet looking and tasting salads for a fraction of the cost of shopping at specialty markets. For beautiful salads just use a few leaves of each of the four types of lettuce and chop a few other ingredients. This lettuce pack stays fresh for many days in the fridge.”

“We’ve heard countless stories from our customers about how our Tanimura & Antle Artisan® Lettuce has elevated their salads and recipes, making it a favorite among their own customers,” said Brian Antle, Executive Vice President of Sales. “It’s incredibly rewarding to see how our commitment to excellence has translated into enhanced shopping experiences and satisfied consumers – All while providing them with healthy food options.”

Like the rest of the items in the Tanimura & Antle Artisan® family, this item serves as a superior substitution for spring mix and other bagged salads. Conserving refrigerator space while also offering an extended shelf life, consumers and chefs alike gain greater flexibility and reduce the likelihood of food waste. In today’s environmentally conscious landscape, where sustainability is increasingly prioritized, Tanimura & Antle Artisan® Lettuce allows for an alignment of food choices with sustainability values, addressing concerns about the planet and providing value for their grocery budget.

As Tanimura & Antle celebrates this 15-year milestone, the company remains dedicated to continuing its legacy of innovation, ensuring that Artisan Lettuce remains a beloved choice for consumers and a key player in the produce industry. The item is available in a variety of packs suitable for both retail and foodservice customers, including 6 ct., 9 ct. and 12 ct. cartons for the proprietary Tanimura & Antle Artisan® Lettuce Clamshell as well as an 8 lb. foodservice blend carton. For more information, contact your sales person at Tanimura & Antle.

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From the field to the future, there’s always something happening at Tanimura & Antle. Discover more stories that highlight our people, products, and ongoing commitment to innovation.

Tanimura & Antle Welcomes 57 New Employee Owners to the 20 Year Club

Tanimura & Antle Welcomes 57 New Employee Owners to the 20 Year Club

Tanimura & Antle Welcomes 57 New Employee Owners to the 20 Year Club

Surpassing 400 employees total who have been with the company for over 20 Years

Salinas, CA - August 14, 2024, -Tanimura & Antle, a leader in the fresh produce industry, is proud to announce the newest inductees to our prestigious 20 Year Club. This year, we honor 57 dedicated employees who have reached this remarkable milestone, bringing the total number of 20 Year Club members to a new milestone of over 400 employee owners.

These employees have shown unwavering dedication and commitment to excellence, embodying the core values that drive our company’s success. Their contributions have been integral to our growth and continued innovation in the agricultural sector.

“Our 20 Year Club members have shown exceptional dedication and passion throughout their careers at Tanimura & Antle,” said Nora Cortez, Chief Human Resources Officer. “Their loyalty is a key driver of our success, and we celebrate their achievements as we look forward to even greater accomplishments together.”

One of the honorees, Patricia Rodriguez, VMI Account Manager, expressed her gratitude, stating, “When I first joined Tanimura & Antle, I never imagined I would stay at the same company for over 20 years, but the opportunities I’ve been given and the values this company upholds have made it feel like home. I started in harvest, then moved to the cooler and eventually into sales. The Antle family has always supported my growth and I will always be grateful for that. The fact that many employees have been here for 30+ years speaks volumes about how welcomed and appreciated we feel throughout our careers.”

Heriberto Lopez, from the Iceberg Harvest Crew echoed the same sentiment, saying, “Harvesting for Tanimura & Antle for 20 years has been a journey filled with hard work and satisfaction. Every day in the field has taught me the value of teamwork and dedication. I take pride in the quality produce we provide and in being part of a company that has always valued its employees as an extension of the family.”

In today’s dynamic job market, long-term employee tenure is increasingly rare. According to the Bureau of Labor Statistics, the median tenure for workers in the United States is currently about 4.1 years. Achieving a tenure of 20 years or more is a testament to both the loyalty of the employees and the supportive, growth-oriented environment fostered by their employers. At Tanimura & Antle, we are proud to significantly exceed the national average, showcasing our commitment to employee satisfaction, development, and well-being.

More In the News

From the field to the future, there’s always something happening at Tanimura & Antle. Discover more stories that highlight our people, products, and ongoing commitment to innovation.

Tanimura & Antle’s Artisan® Romaine Delivers Flavor with a Side of Sustainability

Tanimura & Antle’s Artisan® Romaine Delivers Flavor with a Side of Sustainability

Salinas, CA - June 6, 2024, -Tanimura & Antle, renowned for its innovation in whole head fresh produce development, continues to lead in seed development, shaping the future of premium fresh produce. Tanimura & Antle’s Artisan family of products epitomizes their commitment to excellence, featuring unique offerings that have captivated consumers. Currently, the company proudly grows and distributes seven products within the Artisan portfolio. Tanimura & Antle Artisan Romaine, the second addition to this distinguished family, showcases a proprietary company seed variety that not only tantalizes taste buds with exceptional flavor and versatility but also champions sustainability, both in the field and in homes.

“A commitment to excellence and sustainability has always been at the core of Tanimura & Antle’s values of Quality, Service & Innovation,” said Scott Grabau, President & CEO of Tanimura & Antle. “Tanimura & Antle Artisan Romaine embodies this commitment, delivering unparalleled flavor and versatility while simultaneously prioritizing sustainability from farm to table.”

A staple in grocery stores and on restaurant menus today, the product was introduced by Tanimura & Antle to the industry in 2011, pioneering the mini romaine category. Compared to standard romaine hearts, Tanimura & Antle Artisan Romaine offers more salad and less waste with a sweet flavor and consistent leaf size. Like many of their innovations, the popular product has since been emulated by the company’s competitors seeking to replicate its success. The company views competitors following in their footsteps as a testament to their industry leadership and a compliment to their pioneering spirit. Tanimura & Antle’s legacy of being the first to market is underscored by their continuous delivery of products that shape consumer demand.

Like all products within the family, Tanimura & Antle Artisan Romaine excels not only in taste and culinary versatility but also in superior sustainability both on the farm and in consumer homes. Its shorter growing cycle yields several benefits on the farm, requiring less water, fertilizer, tractor usage, fuel, and ultimately, less labor. According to the USDA, the average household wastes 31% of their grocery cart, with produce accounting for 31.3 million tons wasted per year. Exceptional texture, flavor, and leaf shape render it a superior alternative to both romaine and iceberg lettuce, offering consumers a versatile option for creating various recipes, including salads, wraps, and sandwiches using fresh, whole heads. Its seamless substitution for staple romaine and iceberg recipes not only conserves refrigerator space but also extends shelf life, providing consumers with greater flexibility and reducing the likelihood of food waste. In today’s environmentally conscious landscape, where sustainability is increasingly prioritized, Tanimura & Antle Artisan Romaine allows consumers and customers alike to align their food choices with their values, addressing concerns about the planet and providing value for their grocery budget.

“As consumers become more aware of the environmental impact of their food choices, items like our Tanimura & Antle Artisan family of products provide a solution that marries consumer demand with increasing pressure on businesses to focus on sustainability,” says Ashley Kaslin, Director of Marketing at Tanimura & Antle. “We’re proud to provide the industry and consumers alike with a lettuce option that is both healthy for them and our planet.”

Tanimura & Antle remains committed to pushing the boundaries of fresh produce innovation while upholding their dedication to sustainability. With Tanimura & Antle Artisan Romaine among their superior products leading the charge, they continue to define the produce category. The item is available in a variety of organic and conventional packs suitable for both retail and foodservice customers, including a 2 ct. and a 3 ct. retail bag and a 24 ct., 36 ct., and 48 ct. foodservice carton. For more information, contact your sales person at Tanimura & Antle.

More In the News

From the field to the future, there’s always something happening at Tanimura & Antle. Discover more stories that highlight our people, products, and ongoing commitment to innovation.

Tanimura & Antle
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