Tanimura & Antle, leading grower & shipper of premium fresh produce, has hired produce industry veteran Samantha Cabaluna as Vice President of Brand Marketing & Communications. In this new role, Cabaluna will lead the evolution of the Tanimura & Antle marketing and communications program, working closely with Rick Antle, CEO & President and Jeff Jackson, Senior Vice President of Sales and Marketing.
“Samantha brings to Tanimura & Antle a brand marketer and communications expert with a proven record of wins,” said Antle. “She has been a steadfast leader time after time. We are excited to have Samantha joining our team and the best is yet to come.”
Samantha comes to Tanimura & Antle following nearly 14 years at Earthbound Farm, where she was instrumental in building and protecting the company’s brand, overseeing all communications and marketing initiatives including consumer and shopper marketing, packaging/graphic design, public relations, issues and crisis management, social media, and web communications, as well as serving as the company’s primary spokesperson. “I am honored to be a part of the Tanimura & Antle family,” said Cabaluna. “The legacy of this company is a powerful foundation that will continue to nurture innovation and bring more delicious, premium fresh produce to more family tables as the company grows. I’m thrilled to be asked to help catalyze that growth.”