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Tanimura & Antle Press Kit
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The Tanimura & Antle Brand All Tanimura & Antle branded communications should follow the Tanimura & Antle Graphic Standards. In addition to meeting these standards, using the recommended Tanimura & Antle fonts, colors, and logo signatures is the best way to give all Tanimura & Antle communication efforts a successful, timeless brand identity. Most importantly, it maintains a consistency across all Tanimura & Antle communications that fosters a sense of familiarity and confidence to its diverse audience. The Tanimura & Antle brand name should be managed with the view that its integrity be maintained and strengthened. The graphic identity of an organization embodies its goals and objectives. Since our graphic identity is the cornerstone of all communication efforts, it is essential that its integrity be protected. Use of the graphic identity carries with it the responsibility to uphold the ideals of our mission. It benefits everyone involved when the identity is applied consistently to convey one clear message. Tanimura & Antle Color and Font Usage The official colors of the Tanimura & Antle logo are Pantone® Reflex Blue and Pantone® Red 186. The identity system utilizes these official colors with the addition of black for typography. Except for special print techniques, these are the only colors that may be used to print the logo. Whenever possible, the Tanimura & Antle logo should be placed in the upper left corner of a document. Pantone® colors are not used to specify paint and vinyl films. Pre-approval is required for any deviation of logo color and font standards. Pantone® Reflex Blue The four-color process formula for Pantone® Reflex Blue is 100% Cyan, 70% Magenta, 0% Yellow and 5% Black. Pantone® Red 186 The four-color process formula for Pantone® Red 186 is 0% Cyan, 91% Magenta, 76% Yellow and 6% Black. PANTONE® is Pantone, Inc.’s check-standard trademark for color reproduction and color reproduction materials. Tanimura & Antle Logo
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