Tanimura & Antle Iceberg Lettuce: A Cool Summer Staple
July 2009

Offering Value and Versatility, Iceberg Meets Consumer Demands

SALINAS, Calif. – This summer consumers are looking for cool ways to enjoy healthy meals that help stretch the family’s grocery budget. Tanimura & Antle iceberg lettuce is the perfect solution offering versatility, value and the “crunch factor” that’s a natural for summer dishes. Easy to prepare and naturally refreshing, iceberg has always been a family favorite. In fact, a recent online panel conducted nationally among 500 premium lettuce purchasers found that iceberg is the most frequently purchased lettuce. The results also showed that nearly 70% of consumers think a whole head of iceberg lettuce is a good value. During July, Tanimura & Antle is in contact with retail customers to support this steadfast variety that drives department sales, particularly in summer months.

“There’s simply no better way to top a burger or sandwich, and obviously, it makes a great salad too,” said Rick Antle, CEO of Tanimura & Antle. “Iceberg lettuce has always been a category staple and these days that is no exception. This summer we’re simply reminding our customers that Tanimura & Antle iceberg is backed by dedicated service and a flexibility to meet various needs.”

From the classic wedge salad to lettuce wraps, iceberg is a versatile powerhouse in family and commercial kitchens. One of the leading, year-round growers of iceberg Tanimura & Antle offers recipes and other product information on their website, www.taproduce.com.

About Tanimura & Antle
Tanimura & Antle is an industry leader whose commitment to premium quality produce has remained strong since its formation in 1982. The Tanimura & Antle families combined more than 50 years of experience and knowledge to establish a produce company unrivaled in its quality products, innovation and dedication to growers, customers, consumers and employees. Today, as one of the largest independent lettuce growers in the United States, Tanimura & Antle farms more than 30,000 acres of rich, fertile farmland and ships a full line of premium fresh produce products throughout North America, Europe and Asia. For more information, please visit www.taproduce.com.

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