Tanimura & Antle conducted a national online and in-home study among 500 premium lettuce purchases to capture valuable data about consumer reaction to our Artisan and Living Lettuce products. Key findings include:
86% of consumers who try Artisan Lettuce and Living Lettuce are likely to purchase it if their local grocer carried it. Once consumers have tried them they will buy it again.
73% of consumers find Artisan Lettuce a good value after trying it. Consumers recognize the value of a 4-count package serving more than eight people.
Consumers say that they would purchase Artisan Lettuce and Living Lettuce as often as they purchase other types of lettuce.
Consumers see Artisan Lettuce as an every-day lettuce and will use it for salads, burgers and wraps.
The majority of consumers expect to find Artisan Lettuce merchandised with packaged salads.
84% of consumers find the Artisan clamshell to be important to the value of the product, noting the importance of protection and freshness.
76% of consumers also find the "mini greenhouse" Living Lettuce clamshell to be critical to the product's value for the protection and freshness it offers.